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QuantAthena reboot taking shape

In between other things I have started the process of rebooting the QuantAthena website to improve its search engine rankings across the board. After a slight enforced delay while the site was migrated to a new host, things are begging to take shape. The existing site used a template called Simplicity, based on the Woo framework. Whilst it does its job, in my view a bespoke template designed from the bottom up is far superior  A custom theme made to order is cleaner, more efficient, easier to maintain and Search Engine friendly solution. A framework can be a neat solution to allow customisation for a novice, the results can often be less than satisfactory. In the longer term the site will probably be switched to a fully bespoke  and crafted template.

To date, I have improved the target keyword count and removed approximately half of the validation errors, fixed the code in the template so each images uses ALT in the image tags correctly.

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